SEO Migration

SEO Migration Services

Launching a new website without an SEO migration plan can jeopardise your SEO and lead to major declines in organic traffic.

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Launching a new or redesigned website without an SEO migration plan is one of the fastest ways to lose your hard-earned organic traffic. In fact, many businesses have learned this the hard way, some have seen 70-80% of their traffic vanish after a poorly executed migration.

However the good news is with a strategic, well-executed SEO migration, you can set the stage for future growth. In short, SEO migration isn’t just an optional step – it’s absolutely critical to protect your rankings, revenue, and online visibility during any major website change.

SEO Migration Case Studies

If your website is indexed, ranking and generating organic traffic, you’ve built digital equity that needs to be protected. An SEO migration ensures that your existing rankings are transitioned to your new site.

Here are a few examples of our successful migrations:

1.	CPL Group	View
2.	Castle Portable Buildings	View
3.	Smart Express	View
4.	AATROX Communications	View
5.	Hushtec Solutions	View

Hire an SEO Consultant for SEO migration services

Who Needs SEO Migration?

Rebranding or Domain Changes

Switching to a new domain name is exciting for branding, but without SEO migration you risk losing all the search engine trust tied to your old domain. Every old URL must point to the new one to preserve SEO juice.

CMS or Platform Migrations

Moving from one content management system to another. Each platform has its own SEO quirks. We handle platform migrations so that all metadata, schema, and on-page optimisations carrys over.

Website Redesigns & Restructuring

Launching a new website design or URL restructuring. Even cosmetic redesigns can change critical SEO elements. We ensure things like your title tags, headings, and content formatting remain optimised and SEO juice preserved.

Merging or Consolidating Sites

Perhaps if you are combining multiple websites or moving a subdomain into the main website. These complex migrations require careful mapping to ensure you don't create duplicate content or lose pages and SEO juice during the migration.

Our SEO Migration Process - Smooth Transitions, Zero Ranking Loss

Step-By-Step SEO Migration With No Steps Skipped

Pre-Migration Audit & Planning

I run a detailed SEO audit of your current website, mapping every indexed URL, top-performing page and technical issue. This gives us clear benchmarks and a precise migration plan that protects your rankings from day one.

Implementing 301 Redirects

I create a full one-to-one 301 redirect map so every old URL points to its best new destination. This passes link equity, prevents 404 errors and ensures users and Google follow and understand your new website structure.

On-Page SEO Preservation

I carefully transfer your key on-page SEO elements, content, titles, meta descriptions, headings, schema, images and alt text, while improving technical SEO. Nothing important is lost, and your new site is fully search-optimised from launch.

Launch Day: Go-Live Execution

On launch day I work closely with your developers, deploy redirects, push live sitemaps and run full QA checks. We verify crawling, links and tracking so your new website goes live fast, clean and SEO-safe.

Post-Migration Monitoring

After launch, I closely monitor keyword rankings, traffic, crawl errors and user behaviour. If anything dips, we quickly adjust redirects, on-page elements or technical settings so performance stabilises and your SEO continues to improve.

Post-Migration Report

With SEO Consultant you enjoy expertise of a big agency with the attentive service of a dedicated consultant. Your successful migration is my top priority. Don't just take my word for it. I have helped multiple large New Zealand and International businesses execute perfect migrations and retain and improved their rankings.

Why Choose SEO Consultant for Your Migration?

With SEO Consultant you get the expertise of a big agency with the attentive service of a dedicated consultant. Your successful migration is my top priority. Don’t just take my word for it.

I have helped multiple New Zealand and International businesses execute SEO migrations and retain and improve their Google rankings.

Experience and Expertise - With years of SEO experience in New Zealand, I have successfully managed many SEO migrations. I've done large e-commerce stores migrations, few international seo migration as well as many small business website SEO migrations. This isn’t a side task for me, it’s a core specialty. I understand exactly how search engines respond to site changes and have a proven process to keep your SEO intact.
Holistic, Tailored Approach - No two migrations are the same. I take the time to learn your business understand your website, your industry, and your goals. I will create a custom plan for your unique migration, recommend content tweaks when required. My approach is detail-oriented and personalised to your situation, not a generic checklist.
Data-Driven Results - I measure success in real numbers. By preserving your rankings and traffic, I protect your revenue and lead generation. My goal is to use the migration as a chance to improveyour SEO performance and with careful planning and precise execution, it’s possible to come out of a migration with higher speed, better content, and improved rankings and I aim for exactly that.
Full-Service SEO Support - SEO migration involves much more than redirects. Issues like content cannibalization, outdated or overlapping content, and structural problems often surface during a migration. These frequently require content merging, rewriting, and structural refinement to ensure the new site is both SEO-friendly and user-friendly.

Some portfolio cases to view

Here are the most prominent cases where our software development services helped our clients achieve their business goals.

Case Study

URL:	https://castleportablebuildings.co.nz/
Work:	Website Redesigns & URL Restructuring
Audience:	Local (New Zealand)
Search Engine:	google.co.nz
Service Offered:	Website Design, Website Development, SEO Migration & SEO Content Writing.

Castle Portable Buildings

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Free SEO Audit

Frequently Asked SEO Migration Questions?

How will you ensure our Google rankings and organic traffic remain stable after the migration?
Maintaining your current rankings and traffic is our #1 priority during an SEO migration. We follow a proven, systematic approach with thorough pre-migration planning, 301 redirect implementation, comprehensive QA testing, and post-launch monitoring.
Will I lose my backlinks and SEO juice when I change domains or platforms?
No, part of our SEO migration service is explicitly to preserve your backlinks and authority. When you change your domain or site structure, the risk is that search engines won’t connect your old backlinks to the new pages. We prevent that by using 301 redirects for every page. A well-implemented 301 redirect passes the majority of your backlink equity to the new URL, so those links you have earned over the years will continue to benefit your site.
How long does a website migration take, and how soon will search engines re-index my new site?
The timeline can vary depending on the size and complexity of your site and platform of the website. If you have a small WordPress website SEO migration with up to 50 pages, SEO migration can be completed within few days. However if you have larger website with 200 ~ 300 pages or more, then it can take 1-2 weeks. We spend this time auditing the site, creating the URL redirect map, and coordinating with any developers or designers. For larger websites we recommend post-migration monitoring and fine-tuning as needed for at least 1 week. This isn’t a “full-time” monitoring but twice a day allocated time to review performance and handle any issues.
How much does an SEO migration cost?
The cost of an SEO migration depends on a few factors: the size of your website, the complexity of the changes (e.g. full redesign and domain change vs. CMS platform change), and the scope of support you need. We provide custom quotes for each migration project because no two migrations are exactly the same.
Do you provide post-migration support and monitoring?
Yes! Post-launch support is a core part of our SEO migration service. We don’t just launch your site and walk away. We stay with you to ensure everything is running smoothly. Our ongoing support includes, rankings & traffic monitoring, technical SEO tweaks, content & optimization advice and SEO consultation.
Can you handle international or multilingual website migrations?
Absolutely. Ihave extensive experience managing SEO migrations for international and multilingual websites. These projects come with additional technical and strategic complexities, but our process is designed to adapt and ensure full accuracy across all languages and regions. I’ve personally been involved in multiple successful international SEO migrations and campaigns, including CPL Group, Attrox Communication, Hushtec Solutions, and others.